A main strategy of Chrysler is to break the stranglehold that Ford and GM have had over their commercial fleet sales. Currently Ram only has 9 to 11% compared to Ford's 47 and GM's 40.
They are doing this by the creation of a corporate division dedicated to commercial sales and doubling the amount of dealers to over 800.
They are doing this by the creation of a corporate division dedicated to commercial sales and doubling the amount of dealers to over 800.