[JackTrade]

A main strategy of Chrysler is to break the stranglehold that Ford and GM have had over their commercial fleet sales. Currently Ram only has 9 to 11% compared to Ford's 47 and GM's 40.


They are doing this by the creation of a corporate division dedicated to commercial sales and doubling the amount of dealers to over 800.

 

[alcatraz]

How will doubling the amount of dealers help them take more market share? If there is not enough demand, simply getting more dealers isn't going increase sales.

 

[Ram3500']

the thing is chrysler has nothing to worry about even if the massive increase in dealers backfires and ends up costing them, if they get into deepwaters and need help, the govt will help them......unfortunately.

 

[carryon]

Dodge is going to have to offer some incentives if they want to take some market share this late in the game.

 

[alcatraz]

This strategy seems a little desperate to me.