[Clutchcargo]

Hi All,

What do you all think of this? I'd like to get some opinions. Anything missing?
Any thoughts are appreciated.

 

[MsNomer]

I don't know what it needs, but it doesn't grab me.

 

[Clutchcargo]

One piece of criticism that I got was to square up the logo on the sides. I think I agree with that.

 

[Andrew Crane]

Tough stuff, been working on my graphics for a year. I have found simple is best, want people to be able to read it and be able to contact you.

Best of luck.

 

[MsNomer]

All caps are inherently hard to read, especially if we're just passing on the road. I had to stare it too many moments before I realized it was coffee you were selling. In real life, I probably wouldn't bother. Give me the info I need clearly so I grab it with just a glance.

Make me want to find your product. Make me thirsty. Do I buy it from a stand on that square? Am I buying a cup or a bag of beans? Show me. A steaming cup might get my attention.

 

[RDinNHandAZ]

What she said^^^
A large steaming cup'O Joe in the background would get me to look, then a big word like Cafe if it is one, or beans spillling from a bag if thats the product. Lettering in the foreground, simple message, then contact info. See, I don't know shineola about this!

 

[MsNomer]

"Roasted in" is probably not your main message, but it's the most easily readable.

 

[Swoop]

I think you have received some good feedback so far. The first thing that struck me was that the side logo is located very far back on the van. It looks a little unbalanced to me. I don't know if that is necessarily a bad thing for advertising purposes though; perhaps it draws more attention(?).

 

[Clutchcargo]

Thanks guys, all great feedback.

 

[fireball]

Doesn't look bad to me, I like the color actually. Might look good in person.