That would be an improvement for the buyer for sure. It is interesting that FCA USA can barely keep the "Build and Price" option on their website up to date. 33% would make me a believer and not having to deal with the salesmen and their manager? Priceless.
My dealer had an internet person who was very efficient, gave me the best deal I could get locally and no BS thank goodness. I bought it in NH from AZ, easy peasy.
I got mine through an internet deal. From a dealer 100 miles away. But for $7k off sticker, they made it worth the drive. That is the second new vehicle I have bought off the internet now. I liked it for the lack of drama at the dealership!