The 2014 SEMA show is currently on in Las Vegas, and Ram has brought a custom Promaster to the event. It is labeled the ProMaster Hospitality Van. The van is aimed at small businesses. It has been converted into a mobile lounge with counter displays, merchandise displays and cabinets. The van also includes a cooled compartment that makes it possible to serve ice cold beverages.
As far as looks go, the ProMaster Hospitality Van has two-tone gloss black and blue paint, 12-spoke alloy wheels and Mopar graphics all around. Instead of a sliding door on the driver's side, it has been replaced by a large panel that swings upwards.
No word on whether this concept is a preview of a production model.