Hi Dennis,
Looking at your website, my initial reaction is you need a more "professional" tone. Reading your intro "My primary position is working at a camp and conference center..." as well as the other bits (" a gift from my relatives..."), it's clear that you are a "mom and pop", just a guy doing some side stuff as a hobby. Now, there is absolutely nothing wrong with this. If that is your goal, to just be a small, single man operation that does this on the side/hobby, that is fine. But if you are trying to make this a "business" then I would say go with a professional tone. The saying goes, "fake it until you make it." No one needs to know this isn't your "real" job or your relatives gave you a van. Spin it. When a random person visits your site they want to be impressed and confident. And confidence (for better or worse) often comes from perception that the "company" is established, large, has done many projects, etc. If you look at sites of builders like wayfarer or glampervan the impression is, this is a "real" business. They do have a "our story" section that goes into how they got started, but it is secondary. So in summary, I think if you want to convey your business as a "real" business and not a side hustle then I would avoid "I" and treat it as a company entity. I would also feature your builds and work first and foremost. Save the personal story as secondary. You want a visitor to leave thinking, "this company does good work, they seem legit and I might use them." Not, "hmm, can I trust some random guy..." I hope that helps. Just my POV. All the best and good luck!
